Streaming audio is a competitive business, requiring fast product development, customer understanding, and powerful tools for things like recommendation, music discovery, and connecting people. Those old truths may be even more urgent in the digital age. Focus on scaling your culture even as you scale your technology. Use your comparative advantage, doubling down on the things you are best at, and find good partners to handle other work. Equally striking, though, is the way Spotify has continued to innovate its offering, while adhering to the enduring principles for growing and sustaining a successful business: Pay attention to the customer. That’s technology-driven hypergrowth by anyone’s standard. It launched a music-streaming service in late 2008, surpassed 1 million customers in early 2011, and today offers 248 million monthly active users in 79 markets access to more than 50 million songs and podcasts. Spotify exemplifies the new era of scaling a business.

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